Posted 26 March, 2025
Polk County was awarded $50,000 for the Ultimate Fighting Championship (UFC) mixed martial arts Fight Night at Wells Fargo Arena. The promotion for this event will be heavily targeted to an audience within a three-to-four-mile radius of Des Moines through digital advertising. The total project cost is $100,000.
The Sports Tourism program provides financial assistance for projects that market or promote professional, collegiate or amateur level sporting events in Iowa. Award recommendations for these funds are made by the Sports Tourism Review Committee to the IEDA Board for approval.