Posted 24 April, 2025
The Choose Iowa program is expanding to promote a vibrant array of Iowa grown horticultural products, such as Christmas trees, cut flowers, bedding plants, and ornamental trees and shrubs.
Choose Iowa’s initial focus has been on promoting Iowa grown, raised, and made food and beverages. This expansion into horticulture, which the Legislature authorized during the 2024 session, strengthens Iowa’s commitment to promoting and spotlighting the state’s diverse growers, including greenhouses, flower farms, nurseries and landscape businesses.
Choose Iowa membership has been growing rapidly in 2025. The program started the year at 147 members and now its ranks include more than 250 members, adding nearly a member a day. Choose Iowa membership offers a full suite of benefits. For just $100 annually, members can showcase their Iowa grown, Iowa raised, and Iowa made food, beverages, and ag products, including horticulture, with the official logo on their packaging and labels. Through customized profiles in the Find Local directory, customers can easily locate and support these Choose Iowa member farms and businesses. Choose Iowa members can opt into cooperative advertising opportunities to amplify their reach, attract more customers, and leverage Choose Iowa digital platforms to increase their online presence and engage with a statewide audience. They receive valuable updates about grant opportunities, program enhancements, industry news, and more with the member newsletter. Learn more about the benefits of becoming a Choose Iowa member and sign up today at ChooseIowa.com.